Books by Hunter Leonard

Our Founder, Hunter Leonard - is the best selling author of six books on marketing and communication including the AMAZON Best Seller - Generation Experience.

Our books are based on detailed surveys of over ten thousand business owners and personal interviews with more than two hundred mature people considering starting a business or already running a business.

We are passionate about helping mature people succeed in business. And success requires a strong understanding of and skills and systems in the 8 key areas of running a business.

By reading this book, you’ll get a strong start to ensuring your own personal success in running your business.

More books are in development and will be available in the near future. In the meantime, you’ll find links to all of Hunter’s other books at his personal author website.

Good luck on your business ownership journey.

Book Name:

“Generation Experience” by Hunter Leonard

Generation experience book

Book Description:

Over 40 and thinking about starting a business? Have you had enough of working for someone else or had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here's just some of what you'll get out of reading this book:

  • How to know if you are ready to start a business
  • How to know if your business idea has legs
  • How to set goals and aspirations and use strategic planning to get there
  • How to manage money, people and quality in your business
  • How to get the word out through marketing and public relations
  • How to keep the focus of your business on the most important factor - the customer

If you're feeling like you're ready to begin, grab a copy of this book and let's get started.

Combine your experience with wisdom for success

Mini Business Ownership Program

A short introduction to what it takes to be a successful business owner


Basics of Business Ownership

Get a kickstart to starting your new business

$ 65.00 USD

Mini Course in Marketing Strategy

A free introductory course in marketing strategy


Business Owners Course in Marketing

Plan, Implement and Measure your own Marketing Plan

$ 65.00 USD

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“Generation Experience”